Saturday, July 30, 2011

Optimizing My Amazon Page Made a Difference

Here's a screen shot of SAND hitting number one Bestseller on Smashwords. I had concentrated all my marketing efforts on Smashwords while neglecting my Amazon page. On Amazon, SAND was at 100k in overall Bestseller Rank.

Since most of my readers were on Smashwords, their reviews were posted on Smashwords. My Amazon page didn't have as many reviews. I decided that SAND's Amazon page needed a little revamping.

I edited SAND's description through KDP (Kindle Direct Publishing) bookshelf.  I kept the short paragraph which describes SAND but I added something else.  With permission from Smashwords and Goodreads reviewers, I added their reviews to the Amazon product description.

This is what the old Amazon product description looked like:

Dallas is a Special Forces Lieutenant who is driven by his promise to protect the Colonel’s daughter Abby from an opium drug lord. He is torn between duty and his love for her and when he discovers that the drug lord's charming—murderous son has befriended Abby, there's no limit to how far he is willing to go to protect her.

This is what the new Amazon product description looks like:

Dallas is a Special Forces Lieutenant who is driven by his promise to protect the Colonel’s daughter Abby from an opium drug lord. He is torn between duty and his love for her and when he discovers that the drug lord's charming—murderous son has befriended Abby, there's no limit to how far he is willing to go to protect her.

*****

"Written in a clear, concise, lean-and-mean style with engaging characters and non-stop action. Very enjoyable read. I'll be watching Lili Tufel."

Vicki Hinze, award-winning author of 4 nonfiction books and 24 novels including DEADLY TIES and FORGET ME NOT.

*****

@PinKandACUs said:

"I LOVED LOVED LOVED the book SAND by Lili Tufel!!!
I'm an army wife also grew up in the army
I thank her for such a well written story, she sure did her research! The story was amazing I hope she writes another great book soon! You have a TRUE TREASURE in this author.

Thanks from an 18 year army wife Lili, and Smashwords for publishing this great book! I have shared my opinion with many other army wives in my community! Best of Luck Lili!!!!"

~Christa

*****

"Fantastic Fast paced action filled romance! I stayed up till 4:00am to finish the story. Well worth your time and money!"

Meg Magruder

*****

"It's been a while since I've read an action adventure novel, and it was especially enjoyable to fall into a story like SAND, which from beginning to end moves along at a steady clip.

Lili Tufel is a talented author who has clearly done a thorough job of researching her story, assuring that changing scenes and foreign settings are well described and believable, effectively drawing readers into the rhelms of non-stop action.

The main characters are engaging and likable from their first appearance, and readers will find themselves rooting for the dual heroes throughout. There are some true surprises here, several plot points that when cracked wide open, reveal character nuances both startling and unexpected.

There are very few quiet moments in SAND, as this is a book where the plot moves quickly and a reader needs to keep on their toes. Not all characters are who they seem, and motivations are not always what we might surmise at first glance."

Barbara Forte Abate, author of The Secret of Lies

*****

"Great read. I very much enjoyed following the characters and the ending was one I was not prepared for nor did I see it coming. Great!"

Donna Dowd

*****

"I loved this book. Finished reading in one sitting. Can't wait for her next book. Great debut."

smartmouth

*****

"Fantastic story! You will read it in one sitting. There is no way you can walk away and not finish it."

John Poindexter, award-winning author and former Special Agent for the Air Force Office of Special Investigations. He received training with the FBI, CIA and various other governmental agencies. 
 

I also added more tags and through my social media influence, I asked for a few "likes" on Amazon.  

I call these steps, "optimizing my Amazon Page."



Optimizing my Amazon page put me at #37,467 paid in Kindle Store.

It's not #1 but it sure did make a difference!

At the time of this posting, I changed SAND's Category from Thriller to Men's Adventure, War.

I hope this will help SAND move up even more in Amazon bestsellers rank. The idea is that there is more competition in the Category of Thrillers. I did this following the advice of Carolyn McCray in Dollars & Sense: The Definitive Guide to Self-Publishing Success. Excellent book! I recommend it!

I'm still learning and I share my experiences so that you may learn from my trial and error. I would love to hear from you. What have you done to optimize your Amazon page that has worked for you?

Lili Tufel
Thank you so much for supporting SAND!